"Speed and agility are the most important attributes any design team can have, even beating out creativity and innovation.
This is because a fast–moving process that iterates frequently gets to take advantage of the natural evolution of the design, whereas a slow moving process needs to discover innovation out of the gate, which is much more difficult." ~ Jared Spool, in
Prototyping’s Resurgence: Communicating the Designer’s Intent
Continue reading at the original source →