Since many of you have asked, my new job at The Church of Jesus Christ of Latter-day Saints is the Director of Product Awareness. As such, I'll be responsible for helping members and leaders become more aware of the availability and purpose of Church materials.

In addition to improving traditional communication channels, I'm tasked to find more creative ways to communicate this information to members and leaders, including using social media.

Let me know if you have any great ideas, and I'll try to implement them.

Related to that, I've been writing about new Church products at for years.

Keywords: product marketing, product management, social media, advertising

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