"It’s no use spending time, money, or effort to entice people into a product or service if it just leads to a bad experience. Why? Because those people you carefully encouraged and nudged into your circle? They go right back into the cloud, spreading the news about their bad experience." ~ Hear hear!
Mark Hurst’s advice when clients want to spend time and money leveraging Facebook, Twitter, other social media, and advertising—before they have built a good experience for those masses they are trying to attract.
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