This video clip definately has a political bent, but even if you don't agree with his politics, he makes very interesting points about how to sell your messages with icons.

He explains that Barack Obama ran an unprecedented presidential campaign utilizing the power of design. However, his iconic emblem--the ever present "O"--holds more power than even Obama knows. Bill Whittle points out the dangers of branding an ideology with an icon and how, perhaps, the powerful symbol will be used against the very man it built up.

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