The following infographic from MBAonline.com shows how different generations consume different types of content at different times of the day.

If you have a message you want to send to a specific age group, you should be aware of the vehicles they use to consume media and at what times of the day. If you send your message through the wrong channels or at the wrong time of the day, it is probably being received by the wrong the crowd.

Media Consumption - 2011
Created by: MBAOnline.com

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