We've all heard the phrase the customer is always right, a statement thought to have originated with one of the proprietors of the Marshall Fields department store in the late 19th century. These enterprising businessmen hoped to instill a sense of good customer service in their employees —placing the customer first in the list of competing priorities. The wisdom of this concept has repeatedly proven itself, as others who have adopted it have become the stuff of customer service legend. Nordstrom, Southwest Airlines, Lexus, and a host of others have found tremendous success by putting the customer first.
In the early years of my career, I was a typical technologist—spending the majority of my time narrowly focused on the IT tools and technologies that attracted most of us to this field in the first place. I didn’t give much thought to my customers or what was important to them— until a can of green beans changed my outlook on IT and life.
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