"There are many recipes for great personas, yet the teams decide to take shortcut, skip steps, or just plain do something that doesn’t make sense. They don’t follow the recipe. Then they complain when the project doesn’t turn out well." ~ From a great article by Jared Spool titled
5 Ways To Suck Value Away From Your Persona Projects.
Very timely as I gear up to train a team on creating personas.
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