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The Mormon Messages channel on YouTube was launched in April, 2008. Since its launch, its influence has grown to reach millions. The dozens of videos currently available on Mormon Messages have been viewed a total of 7.5 million times.

During the Thanksgiving holiday in the United States, the Church posted a Mormon Messages video showing random people on the streets of New York City sharing a variety of responses to one simple question: “What are you thankful for?” The video become so popular so quickly that it was featured twice on the front page of YouTube.  After two weeks, nearly 300,000 had viewed the video.

Thousands of positive comments have come from viewers of Mormon Messages videos.  The videos have been viewed by people in over 190 countries. 

“The comments we’ve received in response to the channel have been overwhelmingly positive,” said Dallas Petersen, the project manager for Mormon Messages. “Viewers are continually asking for more of these videos.”

A new video for the Mormon Messages channel is produced about every two weeks. They’re featured on the home page of lds.org, the Church’s official Web site, and on the official Mormon Messages Facebook page. Some of the traffic to the videos comes as a result of Church members posting them on their personal Facebook pages or on Twitter. The short length and uplifting messages of the videos make them ideal for sharing on the Internet.

To date, 38 videos have been produced and many have been translated into Spanish. Topics include Jesus Christ, hope, fatherhood, creativity and perseverance. While some videos are meant to coincide with a specific event or season, others are more timeless.

Some videos, such as one featuring Elder Jeffrey R. Holland’s address about Jesus Christ that was posted during the Easter 2009 weekend, are particularly timely and relevant. Elder Holland’s message was viewed hundreds of thousands of times in a matter of days and became the top viral video on the Internet during the Easter weekend.

LDS Newsroom, December 3, 2009.