“Three lessons on what’s really important,” from Good Experience:

1. “How important are you? Just ask a customer.” Great anecdote about Google asking people what a “browser” is…
2. “Accept your unimportance. It may help.” If you believe you are the center of the universe, then you’ve just created a very small universe for yourself.
3. “When people start believing their own hype, run.” Cites those “in the know” before the financial meltdown… who appeared to be in the “not-know” after all.