When you shut the door of a new BMW, you hear a gratifyingly solid-sounding thump. It feels good to pick up a small, unassuming digital camera, only to find that it is surprisingly sturdy and heavy. Many companies who make physical objects use fine materials and many other techniques to give their products a sense of quality and craftsmanship.

In a world of cheap plastic and sloppy details, I’ve noticed that the feel of a nicely handcrafted object brings me much gratification—and sometimes even endears an object to me. This realization has made me wonder, “What is the Web equivalent?”

The Web’s expansion has exploded. In fact, over the last ten years, the number of Web sites has grown from a few million to somewhere around 150 million. With so many new Web sites being created daily, it becomes difficult for people who are involved in creating Web sites to find and identify a quality Web experience. It’s easy for our Web experience expectations to become low.

Even though a Web site isn’t something you can pick up and feel, there are many effective ways you can create the feeling of quality. The following attributes are just a few of the tips and tricks that I have found that work together to give a Web site that feeling of quality.

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